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[ Platform service ]

Google Ads — built properly, handed over completely.

Google Search, Shopping, Performance Max, and display campaigns connected to reliable conversion tracking, including current consent and GBRAID considerations.

CATEGORY Paid MediaSTACK 3 platform tagsPROOF 6 case studies available

[ What you get ]

5 deliverables. Nothing implicit.

Account audit
Structure, waste, and tracking verified against your account before any spend changes.You own: An audit with findings ranked by cost
Campaign structure
Search, Shopping, PMax, and display built with themes that match your offers.You own: Campaigns structured in your account
Conversion tracking
Conversions, consent mode, and enhanced conversions verified end to end.You own: Verified conversion actions including consent handling
Optimization plan
Bidding, negatives, and experiments sequenced against your margins.You own: A written optimization plan
Reporting
Spend, conversions, and cost-per-outcome reported on a fixed cadence.You own: A recurring report your team can read
Done means
Done means conversion actions fire on test transactions with consent handled, campaigns are structured to your offers, and the first optimization cycle ran to the written plan.
Not included
Ad spend is yours and always paid to the platform, never through us. We do not promise ROAS figures — anyone quoting them before data exists is selling.
$3k–$15k
Typical focused build, fixed price
3–6
Weeks from kickoff to handover, typical
100%
Owned by you at handover

[ How it works ]

The google ads engagement, phase by phase.

Discover & scope
We map how google ads fits into your current stack, then agree a written scope with the acceptance criteria attached before work begins.
Plan & architect
The implementation plan records the structure, boundaries, and integration points, so build decisions are documented rather than improvised.
Build & integrate
Implementation covers account audit and campaign structure in reviewable increments against the agreed plan.
Verify & hand over
We verify the acceptance checks, close the engagement out with reporting, and hand over documentation your team can operate without us.

[ Capabilities ]

The surface area of a google ads build.

The platform and discipline surface we work across — what an engagement can cover when the scope calls for it.

01

Search campaigns

Themes, match types, and negatives managed for intent.

02

Shopping & feeds

Product feeds and Shopping campaign structure.

03

Performance Max

Asset groups and signals shaped, with guardrails against waste.

04

Demand Gen & display

Placement discipline and creative testing.

05

Conversion tracking

Enhanced conversions, consent mode, and GBRAID-aware measurement.

06

Bidding strategy

Smart bidding fed with clean data and margin-aware targets.

07

Negative & query mining

Query discipline that keeps budgets honest.

08

Landing page alignment

Ad-to-page message match, measured.

09

Reporting & attribution

Reporting that separates platform claims from reality.

[ Field notes ]

How we think about google ads.

What this service delivers
Google Ads work covers Search, Shopping, Performance Max, and Display campaigns connected to reliable conversion tracking. The focus is a full account structure, working tracking, and an ongoing optimization plan.
Who this is for
This suits advertisers who want more than ad spend management: teams that need trustworthy conversion data, a sane account structure, and a repeatable optimization plan. It works for both search-led B2B and shopping-heavy e-commerce accounts.
Deliverables
Deliverables include an account audit, campaign structure, tracking setup, and an optimization plan. Each one is designed to be acted on and revisited as the account matures.
Account audit and strategy
The account audit reviews current structure, keywords, and measurement gaps before any changes are made. It surfaces issues in campaign setup, match types, and tracking that otherwise hide waste.
Campaign structure build
Campaign structure follows Google Ads conventions for Search, Shopping with Merchant Center feeds, Performance Max, and Display. Keyword match types, including broad, phrase, and exact, are organized so spend maps cleanly to intent.
Auction and keyword mechanics
Performance is understood through the ad auction, Ad Rank, and Quality Score, which weighs expected CTR, ad relevance, and landing page experience. Responsive Search Ads and asset groups feed the auction with varied assets and messaging.
Bidding strategy design
Smart Bidding strategies such as Target CPA, Target ROAS, ECPC, Maximize Clicks, Target CPC, Manual CPC, and Target Impression Share are selected per goal. Current Google Ads naming is checked before launch rather than presenting older Maximize Conversions labels as separate universal choices. The choice is tied to available conversion data and account objectives.
Conversion tracking setup
Tracking setup covers conversion actions, conversion windows, enhanced conversions, and GBRAID where iOS app measurement requires it so bids learn from real results. UTM tagging, auto-tagging, GCLID, and GA4 events connect clicks to behavior and value.
Audiences and remarketing
Audience segments, Customer Match, and dynamic remarketing refine targeting beyond keywords alone. Negative keywords and the search-terms report keep spend off irrelevant queries.
Performance measurement
Reporting is built around performance metrics such as CTR, CPA, ROAS and conversion value, and impressions. Optimization decisions come from the search-terms report, bid strategies, and quality data rather than impressions alone.
Optimization and scaling
The optimization plan sequences bids, budgets, assets, and negatives in order of leverage. Adjustments respect PPC cost models such as CPC, CPM, vCPM, and CPV and are revisited on a set cadence.
Related services
This integrates with analytics and GA4 event configuration for cleaner conversion value. It also pairs with creative and landing-page work that raises Quality Score and landing page experience.

[ Common questions ]

Search, Shopping via Merchant Center feeds, Performance Max, and Display campaigns. Each is structured around its own inventory and bidding model.

Setup covers conversion actions, conversion windows, and enhanced conversions. UTM tagging, auto-tagging, GCLID, and GA4 events connect clicks to measured outcomes.

It depends on data and goals, from Target CPA and Target ROAS to Maximize Clicks, ECPC, Manual CPC, Target CPC, and Target Impression Share. Current account naming and eligibility are checked before the strategy is selected.

Quality Score reflects expected CTR, ad relevance, and landing page experience. It influences Ad Rank and can raise or lower your effective costs.

Negative keywords and the search-terms report remove irrelevant queries. Account audit findings and the optimization plan sequence the highest-leverage fixes.

[ Proof ]

Reference engagements for google ads.

Target metrics for discovery and acceptance — the full reference set is 6 projects deep.

Representative example

Paid Media / Google Ads

An industrial supplier cut wasted search spend by a third by structuring for intent

−33%Cost per qualified enquiry over the quarter versus the prior one, on verified conversion tracking

Representative example

Paid Media / Google Ads

A furniture retailer tamed Performance Max with guardrails instead of faith

4.2× 3.1×Platform-reported ROAS — with reconciled revenue up 14% and waste down, the honest number replaced the flattering one

Representative example

Paid Media / Google Ads

A roofing company's leads became real leads once consent-aware tracking was verified

90 38Reported leads per month — down on paper, up in reality: office-confirmed qualified estimates rose from 22 to 31

All paid media services

[ Sibling platforms ]

Other ways we build in paid media.

01

Facebook & Meta Ads

Meta campaigns with audience strategy, Conversions API event deduplication, creative testing, retargeting, and full-funnel attribution.

Meta PixelConversions APIAdvantage+
02

TikTok Ads

TikTok-native campaign systems built around TikTok Pixel, standard events, Smart+ campaigns, short-form creative, and measured scale.

TikTok PixelSmart+Spark Ads

[ Field guides ]

Go deeper on google ads.

01

Search match types and negative keywords: protecting paid search intent

Broad, phrase, and exact match behavior must be reviewed against search term reports and negative keyword rules.

4 min read
02

Google Ads Smart Bidding: what conversion quality changes

Smart Bidding uses conversion signals, so account structure, conversion actions, values, attribution settings, and data quality need review before relying on Target CPA or Target ROAS decisions.

4 min read

[ Next step ]

Start with a scoped proposal. Price attached.

Book a discovery callSee the work
contact@nexsumlabs.com — we reply within one business day

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