[ Paid Media ]
Broad, phrase, and exact match behavior must be reviewed against search term reports and negative keyword rules.
Spend is not meaningful without the underlying query intent.
A durable approach to Search match types and negative keywords separates what the platform provides from what the team must document, own, and maintain over time.
Acceptance of Search match types and negative keywords should be demonstrated on the genuine path with real content, real accounts, and representative traffic rather than staged examples.
Before committing budget to Search match types and negative keywords, write the acceptance criteria and confirm platform constraints in the official documentation linked below.
[ Sources ]
Terminology and platform behavior in this note trace back to published docs, not secondhand summaries.
[ Related service ]
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