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[ Practice area ]

Analytics & CRO, engineered end to end.

Measurement systems and conversion optimization work that help teams understand behavior, make better decisions, and test improvements confidently.

SCOPE 3 platforms & servicesBASELINE 4 delivery pillarsHANDOVER Documented, owned by you

[ Platforms & services ]

3 ways we build in analytics & cro.

01

GA4 Setup

GA4 event tracking, conversion definitions, ecommerce measurement, and reporting foundations you can trust.

Includes: Measurement plan

GA4EventsAttribution
02

Google Tag Manager

Google Tag Manager and server-side tagging for dependable pixels, consent-aware tracking, and clean container governance.

Includes: Tag audit

GTMServer-sideConsent
03

Looker Studio / Data Studio Dashboards

Looker Studio dashboards, formerly known as Data Studio, that bring campaign, acquisition, and business data together into a readable decision surface.

Includes: Dashboard plan

Data StudioConnectorsReporting

[ What every engagement covers ]

4 pillars. No exceptions.

  • A measurement strategy that defines the decisions the data has to support before anything is tracked.
  • Event implementation with a documented schema, QA'd against real user sessions.
  • Dashboards your team opens on purpose — one surface per decision, refreshed on a schedule.
  • An experimentation process with clear hypotheses and thresholds, so wins are proven, not felt.

[ How we deliver ]

Four phases, one accountable team.

Discover
We map the current state — tools, content, workflows, constraints — and agree on the smallest scope that removes the biggest bottleneck.
Architect
You receive a written plan: the stack, the integrations, the delivery milestones, and the metrics the work is accountable to.
Build & integrate
We ship in reviewable increments, wiring the new work into your existing systems instead of asking you to abandon them.
Launch & hand over
After go-live we verify against the agreed checklist, document everything, and hand your team a system it can operate without us.

[ Selected work ]

Reference builds from analytics & cro.

One documented project per platform, each carried against the metric it was built to move.

Representative example

Analytics & CRO / GA4 Setup

A wine club fixed its subscription funnel measurement and stopped optimizing against noise

Discrepant funnels reconciled within 2%Checkout events reconciled to subscription-platform orders within two percent, verified monthly

Representative example

Analytics & CRO / Google Tag Manager

A utility company moved to server-side tagging and made its consent posture defensible

Client-side exposure server-side enforcementAll portal measurement flowing through the first-party tagging layer with consent enforced and identifiers stripped

Representative example

Analytics & CRO / Looker Studio / Data Studio Dashboards

A waste hauler's ops and marketing finally read from one dashboard

Three screens one decision dashboardGM's weekly review running from a single dashboard with explicit data ages

[ Next step ]

Bring us the bottleneck. We'll scope the way out.

Book a discovery callExplore services
contact@nexsumlabs.com — we reply within one business day

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