Get Started
NEXSUM_LABS
  1. Home
  2. Services
  3. Paid Media
Book a call

[ Practice area ]

Paid Media, engineered end to end.

Paid acquisition programs connecting campaign strategy, creative testing, landing pages, and clear conversion measurement.

SCOPE 3 platforms & servicesBASELINE 4 delivery pillarsHANDOVER Documented, owned by you

[ Platforms & services ]

3 ways we build in paid media.

01

Google Ads

Google Search, Shopping, Performance Max, and display campaigns connected to reliable conversion tracking, including current consent and GBRAID considerations.

Includes: Account audit

SearchShoppingGBRAID
02

Facebook & Meta Ads

Meta campaigns with audience strategy, Conversions API event deduplication, creative testing, retargeting, and full-funnel attribution.

Includes: Audience plan

Meta PixelConversions APIAdvantage+
03

TikTok Ads

TikTok-native campaign systems built around TikTok Pixel, standard events, Smart+ campaigns, short-form creative, and measured scale.

Includes: Creative direction

TikTok PixelSmart+Spark Ads

[ What every engagement covers ]

4 pillars. No exceptions.

  • A channel strategy with budget allocations and expectations written down before spend begins.
  • A creative testing plan — hypotheses, variants, and decision rules agreed before launch.
  • Conversion tracking verified end to end, so optimizations follow revenue, not clicks.
  • Scaling and reporting routines that show what each dollar returned, reviewed on a fixed cadence.

[ How we deliver ]

Four phases, one accountable team.

Discover
We map the current state — tools, content, workflows, constraints — and agree on the smallest scope that removes the biggest bottleneck.
Architect
You receive a written plan: the stack, the integrations, the delivery milestones, and the metrics the work is accountable to.
Build & integrate
We ship in reviewable increments, wiring the new work into your existing systems instead of asking you to abandon them.
Launch & hand over
After go-live we verify against the agreed checklist, document everything, and hand your team a system it can operate without us.

[ Selected work ]

Reference builds from paid media.

One documented project per platform, each carried against the metric it was built to move.

Representative example

Paid Media / Google Ads

A furniture retailer tamed Performance Max with guardrails instead of faith

4.2× 3.1×Platform-reported ROAS — with reconciled revenue up 14% and waste down, the honest number replaced the flattering one

Representative example

Paid Media / Facebook & Meta Ads

A manufacturer's Meta lead gen stopped producing leads the sales team ignored

140 52Leads per month — but sales-accepted leads rose from 20 to 31

Representative example

Paid Media / TikTok Ads

An urgent-care chain made TikTok local, compliant, and actually useful

+64%Booking-page entrances from TikTok, quarter over quarter

[ Next step ]

Bring us the bottleneck. We'll scope the way out.

Book a discovery callExplore services
contact@nexsumlabs.com — we reply within one business day

Next category

Mobile Apps