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[ Platform service ]

WordPress Development — built properly, handed over completely.

Custom WordPress websites with clean PHP themes, structured content, reliable plugins, and a maintainable editorial workflow.

CATEGORY Web DevelopmentSTACK 3 platform tagsPROOF 2 case studies available

[ What you get ]

5 deliverables. Nothing implicit.

Theme or block build
A custom PHP or block theme assembled around your content model — templates, partials, and theme.json design tokens that keep editors inside the system.You own: The production theme in your repository
Plugin & security audit
Every installed plugin reviewed for maintenance, conflicts, and attack surface; vulnerabilities and dead weight removed rather than inherited.You own: A written audit with a keep, replace, or remove verdict per plugin
Content migration
Posts, pages, media, and redirects moved in staged passes with the URL map verified, so nothing loses its ranking or its reader.You own: A migrated site plus a checked redirect map
Editor workflow & handoff
Post types and taxonomies configured so editors compose without touching templates, with a recorded walkthrough for the team.You own: The admin, a content guide, and a recorded walkthrough
Performance & SEO pass
Caching, image handling, and Core Web Vitals measured against a budget; crawlability and schema checked before launch.You own: A pre-launch CWV report and the cache configuration
Done means
Done means the theme, plugins, and content all live in accounts you own, Core Web Vitals pass the agreed budget on templates an editor actually uses, and a walkthrough recording shows your team publishing without help.
Not included
Hosting fees, premium plugin licenses, and ongoing content production are yours to own — we scope the build, not your content calendar.
$3k–$15k
Typical focused build, fixed price
3–6
Weeks from kickoff to handover, typical
100%
Owned by you at handover

[ How it works ]

The wordpress development engagement, phase by phase.

Audit & scope
We audit the existing WordPress install — or the content sources moving into it — then agree the plugin, security, and hosting baseline in a written scope.
Theme build
The custom theme or block build is developed against the agreed information architecture, with the block editor configured so editors compose pages without touching templates.
Migration & integration
Content, redirects, and integrations move in staged passes. The REST API and application passwords are configured wherever third-party tools need safe access.
Handoff
Editors get a recorded walkthrough, WP-CLI routines are documented, and hosting, credentials, and repositories are transferred to your ownership in full.

[ Capabilities ]

The surface area of a wordpress development build.

The platform and discipline surface we work across — what an engagement can cover when the scope calls for it.

01

Block & classic themes

theme.json tokens, block patterns, and template hierarchy chosen to fit the build.

02

Custom blocks

Gutenberg blocks registered with block.json so editors compose without touching PHP.

03

Hooks & plugins

do_action and apply_filters extensions; plugins judged on maintenance cost, not marketing.

04

REST API & headless

wp-json endpoints, application passwords, and safe read and write access for other tools.

05

WP-CLI & automation

Scripted migrations, updates, and data fixes that stay repeatable and auditable.

06

Caching & performance

Page caching, image pipelines, and CWV work measured against a written budget.

07

Security hardening

Login protection, file permissions, and the audit that keeps the attack surface known.

08

Content model & taxonomies

Custom post types registered to mirror how your team actually organizes content.

09

Accessibility

Contrast, focus states, and semantic markup editors cannot easily break.

10

Staging & deployment

Staging environments and deploy routines so releases never touch production blind.

[ Field notes ]

How we think about wordpress development.

Why choose a custom WordPress build
WordPress powers an outsized share of the web, and a custom build puts that ecosystem behind a site tailored to your content and business. By combining a clean PHP theme with a structured content model, you get a CMS your editors can actually run day to day.
Who this WordPress service is for
This is for publishers, marketing teams, and growing businesses that need an editorial workflow without a bespoke application layer. If your team already lives in WordPress or needs a dependable publishing platform, a custom theme and plugin discipline give you control.
What's included in a WordPress engagement
Deliverables cover a custom theme or block build, a plugin and security audit, content migration from your current platform, and an editor handoff. These map directly to the build, hardening, and enablement work that keeps a WordPress site maintainable.
Discovery: audit and content architecture
Work starts with a CMS or platform audit and a migration assessment so we understand what content exists and what must move. We then define the information architecture and content model, choosing custom post types and custom taxonomies via register_post_type() and register_taxonomy() to reflect your structure.
Block themes, Full Site Editing & the Block Editor
Depending on your needs, we build with classic themes and child themes in functions.php or adopt block themes with Full Site Editing, theme.json, wp_template, and wp_template_part. On the editing side, block.json and registerBlockType underpin custom Gutenberg blocks so authors compose without touching templates.
Hooks, plugins, shortcodes & the settings API
PHP logic runs on the hook system—do_action for firing actions and apply_filters for transforming output—so we extend core without forking it. Plugin work uses the plugin.php header, shortcodes, cron jobs, and the Settings API, with the plugin and security audit validating what stays installed.
The REST API, application passwords & headless hooks
Content is exposed through the REST API under wp-json, with custom routes built where the default endpoints fall short. Application passwords or OAuth handle authenticated access, letting third-party tools read and write content safely.
WP-CLI, Composer, Docker & CI
Routine operations are scripted through WP-CLI commands so migrations, updates, and data fixes are repeatable and auditable. Composer manages PHP dependencies, while Docker or Local powers consistent development environments and GitHub Actions CI runs checks before anything ships.
Quality, Core Web Vitals & accessibility
Performance work targets Core Web Vitals, including caching, image handling, and lean asset loading on the front end. Accessibility follows WCAG with a responsive strategy, and technical SEO uses schema and crawlability checks so content is both usable and findable.
Launch: migration, review & go-live
Launch is a controlled sequence: content migration verified against the new content model, staging reviews, then the cutover. The WordPress environment is confirmed stable with caching configured and security checks rerun before traffic is switched.
Handoff: editor and developer enablement
Your editors get a tailored editorial and authoring workflow, with documentation covering the Block Editor and the content model. Developers receive a repo with the theme and plugin code so the site remains maintainable by any competent WordPress team.
Ongoing care and related services
Post-launch support covers updates, security monitoring, and content operations built on the initial plugin and security audit. Related work includes editorial platform migrations and headless integrations that reuse the same REST API and content model.

[ Common questions ]

It depends on the project. We support classic themes and child themes in functions.php as well as block themes with Full Site Editing, theme.json, wp_template, and wp_template_part, choosing the approach that fits your team and content.

Yes. Migration is a core deliverable and typically uses WP-CLI and custom import scripts, with the content model planned during the audit and migration assessment.

They are registered in code with register_post_type() and register_taxonomy() so the structure is version-controlled and portable, rather than built through clicks.

Content is exposed through wp-json with custom routes where needed, and authenticated access is secured with application passwords or OAuth.

It covers updates, security monitoring, and editorial support, building on the plugin and security audit and the WP-CLI and Composer toolchain established during the build.

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