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Crawl & log analysis
Crawls plus server-log reads that show how bots actually spend their time.
[ Platform service ]
Technical SEO for crawlability, indexation, sitemaps, Core Web Vitals, structured data, and platform health.
[ What you get ]
[ How it works ]
[ Capabilities ]
The platform and discipline surface we work across — what an engagement can cover when the scope calls for it.
Crawls plus server-log reads that show how bots actually spend their time.
Canonicals, noindex logic, and index-bloat cleanup.
LCP, INP, and CLS work measured on field data, not lab vanity.
Schema deployed where it earns results and validated always.
XML hygiene and redirect chains flattened.
Rendering-path verification for JS-heavy sites.
hreflang and locale structure done right.
CMS and server error budgets tracked and fixed.
Pre- and post-migration checks that catch equity loss early.
[ Field notes ]
[ Common questions ]
It surfaces crawlability and indexation issues across the site. Findings feed the issue roadmap.
Canonicalization uses rel="canonical", HTTP header, sitemap signal, and redirects. Duplicate URLs are consolidated to one version.
They are LCP, INP, and CLS, the page experience metrics. PageSpeed Insights reports them for key pages.
XML sitemaps including image, video, and news extensions and sitemap index files. They guide discovery of new pages.
Search Console reports track Performance, URL Inspection, Core Web Vitals, Indexing, and rich-result status. Implementation QA verifies the fixes.
[ Proof ]
Target metrics for discovery and acceptance — the full reference set is 3 projects deep.
−4% −1%Organic entrance variance in the 90 days post-migration versus the pre-migration baseline (the prior migration had lost 40%)
Poor GoodAll three Core Web Vitals on category pages (p75), 28-day CrUX window after final fix
340k 12kIndexed URLs, with 'Crawled – not indexed' reports falling accordingly, over the 10 weeks after full rollout
[ Sibling platforms ]
Entity-focused SEO work that improves how modern search systems understand your brand and expertise, without treating AI visibility as a separate ranking system.
On-page optimization for content hierarchy, internal linking, titles, metadata, and search intent alignment.
Authority-building programs combining digital PR, relevant link acquisition, and accurate brand citation management.
Local search systems for Google Business Profile, location pages, reviews, and citation consistency across the markets you serve.
[ Field guides ]
Crawl access, indexation eligibility, canonical decisions, sitemap coverage, Core Web Vitals, and structured data are distinct technical concerns.
Technical SEO for crawlability, indexation, sitemaps, Core Web Vitals, structured data, and platform health.
[ Next step ]
Back to SEO & Search Visibility