Stencil themes
Theme customization on the Stencil framework, with GraphQL where it pays.
[ Platform service ]
BigCommerce builds for brands that need flexible catalog controls, B2B capability, Catalyst or Stencil storefronts, and connected commerce operations.
[ What you get ]
[ How it works ]
[ Capabilities ]
The platform and discipline surface we work across — what an engagement can cover when the scope calls for it.
Theme customization on the Stencil framework, with GraphQL where it pays.
The composable storefront stack with the BigCommerce GraphQL Storefront API.
Company accounts, price lists, quotes, and shared shopping lists.
Category merchandising, product rules, and complex variants.
Open checkout customization and payment provider verification.
Channel and site architecture for multiple brands on one platform.
ERP and PIM connectors plus webhook-driven data flows.
GraphQL query discipline and edge caching for catalog-heavy storefronts.
[ Field notes ]
[ Common questions ]
Stencil builds BigCommerce storefronts with Handlebars.js, YAML front matter, and Sass/SCSS through the Citadel framework. The Stencil CLI validates and deploys theme assets.
BigCommerce adds company-level catalog and pricing rules for B2B. This lets brands separate retail and B2B pricing within the same platform.
BigCommerce Catalyst, Stencil, and the Checkout SDK cover different storefront paths. Open Checkout is treated as an open-source reference implementation, and token type and server-to-server access are verified against the current account and platform rules.
Catalog architecture organizes products, variants, categories, and brands. Flexible controls let the merchant adjust structure as the catalog scales.
REST and GraphQL APIs connect BigCommerce to broader commerce operations. Connected operations keep orders, inventory, and customer data flowing between systems.
[ Proof ]
Target metrics for discovery and acceptance — the full reference set is 2 projects deep.
31% 68%Orders placed online (rather than phoned/emailed) across the first full quarter after rollout
2 1Catalogs to maintain, with inventory accuracy restored across both brands
[ Sibling platforms ]
Shopify storefronts using Liquid, custom sections, integrations, and conversion-focused shopping journeys.
Flexible WooCommerce stores with block-based cart and checkout, Store API integrations, payment setup, and performance work for growing catalogs.
Wix Ecommerce stores with mobile-first merchandising, catalog-version awareness, payment setup, and connected operations.
Composable commerce storefronts that pair a fast frontend with platform APIs, BigCommerce Catalyst or Hydrogen, edge caching, and flexible content operations.
Adobe Commerce and Magento work across complex catalogs, custom pricing, GraphQL, integrations, and enterprise operational requirements.
Polished Squarespace Commerce stores with hosted checkout, Commerce API awareness, focused product ranges, and a straightforward editor experience.
Brand-led Webflow Ecommerce experiences using structured product data, the Data API, and a hosted Stripe-powered checkout journey.
[ Field guides ]
B2B commerce work should define buyers, approvers, price lists, catalogs, payment options, tax rules, and integrations before storefront templates are finalized.
BigCommerce builds for brands that need flexible catalog controls, B2B capability, Catalyst or Stencil storefronts, and connected commerce operations.
[ Next step ]
Back to Ecommerce