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[ Field guides ]

Platform, growth, and operations notes.

A dated working library built from official platform documentation and the decisions teams make when they plan digital products, automation, and acquisition systems.

LIBRARY 100 dated articlesGROUNDING Official platform documentation, citedSCOPE 12 practice areas

[ Latest — Web Development ]

Wix Studio Velo: deciding where custom behavior belongs

Velo can add custom data, backend logic, and integrations to Wix Studio, but the build still needs an explicit boundary between editor-managed content, custom code, permissions, and external APIs.

August 16, 2026 · 4 min read

[ The library ]

Filter by practice area. Every note dated and cited.

Showing 12 of 100 articles.

Web Development

Wix Studio Velo: deciding where custom behavior belongs

Velo can add custom data, backend logic, and integrations to Wix Studio, but the build still needs an explicit boundary between editor-managed content, custom code, permissions, and external APIs.

August 16, 20264 min read

Ecommerce

Webflow Ecommerce: connecting product content to a conversion path

Webflow Ecommerce work needs product content, collection rules, inventory ownership, payment setup, fulfillment dependencies, and conversion events defined together.

July 29, 20264 min read

Analytics & CRO

Attribution models: knowing what GA4 can and cannot answer

Attribution reports depend on the conversion configuration, lookback windows, channel definitions, consent behavior, and available data.

July 12, 20264 min read

Design & Branding

Design-to-development handoff: making behavior and states explicit

A handoff should include responsive states, empty states, error states, interaction rules, content constraints, asset ownership, and accessibility requirements.

June 25, 20264 min read

Design & Branding

Brand architecture: setting naming and hierarchy before visual identity

Brand architecture clarifies the relationship between company, product, service, and campaign names.

June 8, 20264 min read

SEO & Search Visibility

Digital PR and off-page SEO: evaluating relevance before link volume

Off-page work should assess relevance, editorial context, source quality, brand citations, and referral value.

May 22, 20264 min read

SEO & Search Visibility

On-page SEO: turning search intent into page structure

On-page optimization connects query intent, page purpose, headings, internal links, supporting evidence, metadata, and conversion paths.

May 5, 20264 min read

Ecommerce

BigCommerce B2B architecture: matching storefront behavior to account rules

B2B commerce work should define buyers, approvers, price lists, catalogs, payment options, tax rules, and integrations before storefront templates are finalized.

April 18, 20264 min read

Ecommerce

Adobe Commerce B2B requirements: catalog, pricing, and account complexity

Enterprise commerce requirements can include shared catalogs, company accounts, contract pricing, approvals, tax rules, and ERP data.

April 1, 20264 min read

Landing Pages & Funnels

GoHighLevel funnels: connecting page submissions to pipeline ownership

A form submission must create or update the right contact, preserve attribution, assign an owner, enter the intended workflow, and stop duplicate follow-up.

March 15, 20264 min read

Landing Pages & Funnels

Custom landing pages: why performance and attribution are one scope

Campaign pages require both fast rendering and reliable attribution.

February 26, 20264 min read

Landing Pages & Funnels

ClickFunnels funnels: mapping offer progression and follow-up

A funnel should document the entry source, offer, page sequence, form data, payment or booking event, tags, and email or SMS follow-up before the pages are assembled.

February 9, 20264 min read