[ Paid Media ]
Meta campaigns with audience strategy, Conversions API event deduplication, creative testing, retargeting, and full-funnel attribution.
The practical scope includes Audience plan, Pixel & CAPI, Creative test system, Campaign build, Performance reporting, with Meta Pixel, Conversions API, Advantage+ treated as implementation requirements rather than marketing labels.
Facebook & Meta Ads succeeds when scope boundaries and failure paths are agreed before components are chosen or content is migrated.
Acceptance of Facebook & Meta Ads should be demonstrated on the genuine path with real content, real accounts, and representative traffic rather than staged examples.
Deliverables worth agreeing up front include Audience plan, Pixel & CAPI, Creative test system, Campaign build, and Performance reporting, each with an owner and a definition of done.
When scoping Facebook & Meta Ads with stakeholders, bring the questions above plus the documentation below so decisions trace back to published platform behavior.
[ Sources ]
Terminology and platform behavior in this note trace back to published docs, not secondhand summaries.
[ Related service ]
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